ABC Farmaceutici

ABC Farmaceutici is a long-established pharmaceutical brand within the ICE Pharma group, with a strong heritage and reputation in its sector.

The ICE Pharma team approached us to undertake a major brand refresh, modernising the historic ABC identity while ensuring it aligned with the wider ICE Pharma family of brands.

Our challenge was to respect the legacy and recognition of the original brand while evolving it into a cleaner, more contemporary identity. We refined the visual language, typography and colour palette to create a modern brand that feels consistent with ICE Pharma’s broader portfolio while still maintaining ABC’s individual character.

The project focused on brand development, resulting in a comprehensive suite of brand assets and guidelines to support consistent use across marketing materials, communications and product collateral. We also supported the design of exhibition stand graphics to help bring the refreshed brand to life within a live event environment.

The result is a modernised brand that honours ABC’s heritage while positioning it clearly within the ICE Pharma family.